CV

Hi I'm Creedi Zhong

I am a multidisciplinary explorer who constantly delves into various fields of work, broadening my perspective and honing nuanced skills. From identifying new business targets to conducting comprehensive analyses, I am adept at all aspects of the work process. My diverse experiences have provided me with a range of knowledge and skills that I apply to different tasks. I particularly relish working across domains and the opportunities for collaboration and innovation that arise.

In my free time, I am an avid photographer and a drummer in a band. I have founded bands and was honored to be globally nominated for the 2018 Unsplush experimental image classification. These extracurricular pursuits have positively influenced my work. Currently, I am exploring the exciting field of AI, which fascinates me for its creativity and efficiency. I am actively integrating AI into my work and daily life, allowing me to tackle challenges with even more solutions and possibilities.

I have had the privilege of serving the following companies:

PHILIPS / Senior Service Designer（PPL Researcher）

2022 - 2024

As a key partner between the Design Center and Philips China Research Institute, I played a significant role in the market research and exploration of Philips' innovative localized products in China. I led the value nodes in business connections, including customer interviews, demand induction, conceptual model creation, evaluation, and validation, and collaborated with business, research, product, and design departments to promote MVP and innovative business models.
I optimized the product iterations of the internal asset management system (SaaS PL) and worked with the R&D team to ensure the product's sustainability with innovative experience and business value at its core.
As a project leader in external projects, I helped the team establish Philips' external experience space contacts (Philips Beijing Innovation Center). Additionally, I designed and evaluated the spatial experience (POE) for hospital customers (Xiamen Heart Hospital).
My work has included VPC, RMF, Experience Research, POE, NPS, CSAT.

TreeLab / Sales Pre-Services Research Leader（Co-founding startup）

2021 - 2022

Conduct user and customer research to develop 3-5 year market expansion and user growth strategies for the company, and utilize research findings to support product development.
Create a growth flywheel and establish a growth team to formulate a growth plan based on customers' business needs. Refine customer requirements and feedback, and offer pre-sales solutions.
Collaborate with the UED team to optimize the user experience of the product by conducting product testing and refining requirements.
Lead the pre-sales team to secure the company's first enterprise customer payment.

HUAWEI / KA Consumer Service Researcher / Sr service PM

2018 - 2021

I was responsible for establishing and continually planning Huawei's omnichannel service strategy, creating a seamless pre-sales, sales, and after-sales service experience for consumers based on their needs. I worked to maintain and improve the user service experience and NPS analysis throughout the entire life cycle of consumers' viewing, purchasing, using, and protecting their devices.
I led the project team in designing and providing consumers with a low-cost and efficient service experience for thousands of people, promoting iterative development of the product, and enhancing the reputation of the product and user experience.
As a special service manager for the "7 Days Escort" program at Huawei's flagship store in Shanghai and the national Plus+ store, I ensured that customers received high-quality service and had their needs met in a timely and effective manner.

TANG / Service Designer / UX / Researcher

2015 - 2018

Participated in the implementation and project coordination of various areas, and have also led small teams to conduct user research for several projects, including:

Conducting innovation and user research for Samsung mobile phones
Assisting in digital marketing for the launch of Nike products
Conducting research on the home experience of Vanke Youth
Designing consumer services and conducting user research for Yadea EB
Redesigning the official website for AIG Travel Assurance

Education

Ningbo City Vocational College - Associate Degree - Major in Design